Agility is a strategic component for Brands in a scenario of rapid changes

Adriana Rocha talks about what the market can expect from eCGlobal for the year in 2019
12 de February de 2019
Women’s Day: Latin American women from the eCGlobal.com network share their opinions about what it is to be a woman in their countries.
8 de March de 2019
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Agility is a strategic component for Brands in a scenario of rapid changes

In an interview with Meio & Mensagem, Ariel Grunkraut, director of sales and marketing for Burger King, affirms that brands need more agility to stay current and relevant in a scenario where everything is changing at a speed like never seen before. This argument has been our belief in recent years and we have shown to the market methodologies and technological solutions that corroborate this idea. On the last Thursday (21.02.2019), we conducted the webinar “Agile Marketing: Market Research should act as a Startup”, in which Adriana Rocha, CEO of eCGlobal Solutions, presented important contributions on that scenario. Market Research has an important role to continue with that idea of ​​greater agility as a strategic factor for brands. The surveys should be agile in the collection, processing and analysis. They need to go beyond traditional methods and look for new ways to conduct research and be closer to the speed that all the changes have provided. Online communities, focus groups in the digital environment, such as smart chat, audience measurement in real time, are examples of how we can include the agile method and help brands understand their consumers with quick insights.