Blog

22 de July de 2019

The new media landscape and the evolution of the Coca-Cola consumer buying journey

The consumer decision journey is full of micro-moments with brands. The study by eCGlobal Research Solutions aims to help Coca-Cola’s marketing team measure cross-platform media campaigns, […]
22 de July de 2019

eCGlobal launches a new version of consumer social networking app

Focused on innovating, we are constantly looking for innovations for eCGlobal panelists and customers. Market monitoring and evaluation of new features are part of the daily […]
9 de May de 2019

Alldience: innovation in audience measurement and media consumption across multiplatforms.

Audience measurement has been overdue for change for some time. New video content distribution platforms and increasing fragmentation, on FTA (free-to-air) TV, pay-TV, OTT, VOD, YouTube, […]
7 de May de 2019

Agile research methods to create future banking services at Itaú Digital Labs

Itaú Unibanco is Brazil’s largest private bank with over 90 years of history and 57 million clients. Present in 19 countries, it has more than 5,000 branches, […]
3 de May de 2019

IIEX-NA: the SXSW of Market Research?

By Adriana Rocha** Since its first edition in 2013, in Sao Paulo, Brazil, with around 250 participants, to its latest edition last week in Austin, Texas, […]
2 de May de 2019

International Research and Insights Day: How do data make the difference for the consumer?

Today is International Research and Insights Day and we highlight how information makes a difference in our lives. Because diversity, behavior, culture and belief make people […]
24 de April de 2019

Consumers of eCGlobal.com create, in a collaborative way, the concept of conscious consumption

The month of March was marked by a very important date for the market research segment, consumer day. In a period that we talk about and […]
12 de April de 2019

The 5 principles of Agile Marketing methodology

Agile Marketing aims to make marketing departments more effective, using product development principles and services in sprint models, quickly and efficiently. The methodology enables marketers to […]