Blog

30 de September de 2019

eCGlobal conducts study to elect the most loved brands in Brazil in 2019

What factors determine the relationship between the consumer and a brand? How is this relationship built to the point where it becomes a feeling very high […]
30 de September de 2019

eCGlobal.com consumers reveal the most favored segments in the spring.

September brings the spring season. People are more susceptible to get healthier, taking walks in the parks and going to the beach, as well as starting […]
28 de August de 2019

Survey: Consumers reveal their Vision and Expectations for ecglobal.com

Committed with the satisfaction of our eCGlobal.com consumers, we developed a perception survey to find out what their vision and expectations are about the evolution of […]
22 de July de 2019

The new media landscape and the evolution of the Coca-Cola consumer buying journey

The consumer decision journey is full of micro-moments with brands. The study by eCGlobal Research Solutions aims to help Coca-Cola’s marketing team measure cross-platform media campaigns, […]
22 de July de 2019

eCGlobal launches a new version of consumer social networking app

Focused on innovating, we are constantly looking for innovations for eCGlobal panelists and customers. Market monitoring and evaluation of new features are part of the daily […]
9 de May de 2019

Alldience: innovation in audience measurement and media consumption across multiplatforms.

Audience measurement has been overdue for change for some time. New video content distribution platforms and increasing fragmentation, on FTA (free-to-air) TV, pay-TV, OTT, VOD, YouTube, […]
7 de May de 2019

Agile research methods to create future banking services at Itaú Digital Labs

Itaú Unibanco is Brazil’s largest private bank with over 90 years of history and 57 million clients. Present in 19 countries, it has more than 5,000 branches, […]
3 de May de 2019

IIEX-NA: the SXSW of Market Research?

By Adriana Rocha** Since its first edition in 2013, in Sao Paulo, Brazil, with around 250 participants, to its latest edition last week in Austin, Texas, […]