Market Research Industry

30 de September de 2019

eCGlobal.com consumers reveal the most favored segments in the spring.

September brings the spring season. People are more susceptible to get healthier, taking walks in the parks and going to the beach, as well as starting […]
28 de August de 2019

Survey: Consumers reveal their Vision and Expectations for ecglobal.com

Committed with the satisfaction of our eCGlobal.com consumers, we developed a perception survey to find out what their vision and expectations are about the evolution of […]
22 de July de 2019

The new media landscape and the evolution of the Coca-Cola consumer buying journey

The consumer decision journey is full of micro-moments with brands. The study by eCGlobal Research Solutions aims to help Coca-Cola’s marketing team measure cross-platform media campaigns, […]
7 de May de 2019

Agile research methods to create future banking services at Itaú Digital Labs

Itaú Unibanco is Brazil’s largest private bank with over 90 years of history and 57 million clients. Present in 19 countries, it has more than 5,000 branches, […]
2 de May de 2019

International Research and Insights Day: How do data make the difference for the consumer?

Today is International Research and Insights Day and we highlight how information makes a difference in our lives. Because diversity, behavior, culture and belief make people […]
24 de April de 2019

Consumers of eCGlobal.com create, in a collaborative way, the concept of conscious consumption

The month of March was marked by a very important date for the market research segment, consumer day. In a period that we talk about and […]
12 de April de 2019

The 5 principles of Agile Marketing methodology

Agile Marketing aims to make marketing departments more effective, using product development principles and services in sprint models, quickly and efficiently. The methodology enables marketers to […]
12 de April de 2019

What are the technology impacts on the so-called “Golden Age of Market Research Technologies”?

by Adriana Rocha ** I’ve been a hybrid technologist, marketer, and market researcher since the early days of the Web, and for the past 13 years […]