Market Research Industry

22 de July de 2019

The new media landscape and the evolution of the Coca-Cola consumer buying journey

The consumer decision journey is full of micro-moments with brands. The study by eCGlobal Research Solutions aims to help Coca-Cola’s marketing team measure cross-platform media campaigns, […]
7 de May de 2019

Agile research methods to create future banking services at Itaú Digital Labs

Itaú Unibanco is Brazil’s largest private bank with over 90 years of history and 57 million clients. Present in 19 countries, it has more than 5,000 branches, […]
2 de May de 2019

International Research and Insights Day: How do data make the difference for the consumer?

Today is International Research and Insights Day and we highlight how information makes a difference in our lives. Because diversity, behavior, culture and belief make people […]
24 de April de 2019

Consumers of eCGlobal.com create, in a collaborative way, the concept of conscious consumption

The month of March was marked by a very important date for the market research segment, consumer day. In a period that we talk about and […]
12 de April de 2019

The 5 principles of Agile Marketing methodology

Agile Marketing aims to make marketing departments more effective, using product development principles and services in sprint models, quickly and efficiently. The methodology enables marketers to […]
12 de April de 2019

What are the technology impacts on the so-called “Golden Age of Market Research Technologies”?

by Adriana Rocha ** I’ve been a hybrid technologist, marketer, and market researcher since the early days of the Web, and for the past 13 years […]
15 de March de 2019

World Consumer Rights Day is a day to reflect on all these changes (or not).

By Thaiane Machado * March 15 turned one more day to the retail industry? It seems so. There has been about a week since main brands […]
12 de March de 2019

Social networks, collaborative economy, co-creation and market research. How HBO shortens distance with its consumers.

It’s no surprise that Internet users, from any level, use this tool to share experiences, tastes, styles and desires of consumption. In that same environment, they […]