I’m happy to share with you that eCGlobal has announced a partnership with Remesh to bring AI platform for market research to Latin America. This partnership will provide scalable and fast online focus group-style conversations to financial institutions, TV networks and other consumer brands within the region, enabling authentic conversations with target audiences at a fraction of the cost and time of traditional research methods.
The partnership will allow brands to invite target consumers who are members of eCGlobal’s social network to a conversation on the Remesh platform at the optimal moment, such as 30 minutes after viewing a popular TV show, and engage in an authentic conversation with their audience. This will help Latin American brands increase the speed to qualitative insights and unlock more iterative, agile and engaging research, while allowing consumers to feel engaged.
eCGlobal’s cloud-based technology unlocks the power of consumer collaboration, combining social media, communities, mobile, gamification, surveys and big data analytics, all-in-one single platform. The Remesh platform allows a conversation leader at the brand to pose open-ended questions to the group, selected from eCGlobal’s 1.6 million consumers. The conversation leader is able to view the group’s individual responses as they are entered in real time. This is done through a combination of artificial intelligence, machine learning and crowd voting culling the data into one response that accurately represents the opinion of the wider group. This allows brands to cultivate meaningful and authentic conversations with target audiences on a platform that provides the convenience of participant scalability and real-time customer insights.
eCGlobal has completed several successful pilot surveys using Remesh for a major TV network client in the region. Other eCGlobal clients that will leverage Remesh will be consumer brands including other TV networks and financial institutions.
Through our proprietary social network that integrates communities, gamification and mobile technologies, eCGlobal gives brands access to millions of consumers segmented into behavior and attitudinal groups. The addition of Remesh to our existing network database will super-charge our clients’ abilities to understand their consumers and fuel growth for the biggest brands across Latin America. We look forward to provide our clients with ability to conduct qualitative conversations with large groups of consumers as if they were one person, in the fastest, most cost-effective way.
“We are excited to bring our powerful conversation tool to eCGlobal’s community of 1.6 million engaged consumers in Latin America,” said Andrew Konya, co-founder and CEO of Remesh. “eCGlobal’s unique model aligns perfectly with our goal of nurturing meaningful conversations that help brands understand their consumers better, and we look forward to the work that we will do with eCGlobal.”
About eCGlobal Solutions
Pioneer and leader in online panels and digital market research solutions in the Latin America market. Our innovative cloud-based technology unlocks the power of consumer collaboration, combining social media, communities, mobile, gamification, surveys and big data analytics, all-in-one single platform.
With offices in the US, Mexico and Brazil, our mission is to help organizations make better business decisions, and develop better products and services, through co-creation and continuous collaboration with consumers.
For more information, please visit : www.ecglobalsolutions.com
Remesh brings qualitative research into the digital age by integrating artificial intelligence with market research. Its disruptive technology empowers research companies and brands to conduct focus group style conversations with large groups of people and analyze the results in real-time. The company was founded in 2014. For more information, please visit https://remesh.co/.