eCGlobal and Remesh are sponsors of the ESOMAR Latin America Conference 2017, that is taking place in Mexico City, between 5th-7th of April and has its focal theme in the understanding of consumer needs and behavior in front the current scenario of continuous changes.
In a partnership announced recently, eCGlobal and Remesh will be the exclusively Latin America provider IA platform to market research: Remesh, the intelligent chat for consumer insights. The partnership subscribes to the bronze sponsorship to the ESOMAR Latin America Conference 2017, which in this first week of April will bring a series of insights for researchers and Big Players.
The market research Industry has a key role in understanding consumer needs, especially in the current scenario of rapid changes. For business and brands, it is critical to know who holds the power to purchase and what consumers want to buy. With this focus, the ESOMAR Latin America 2017 will address topics such as: decision-making, consumer trends, use of data for insights, social media, artificial intelligence, communication, neuromarketing and revolutionary approaches.
eCGlobal presents case along with TV Globo
Adriana Rocha, CEO & Co-founder of eCGlobal, interview Ana Frias, TV Globo Public Relations Coordinator. Both will discuss the case of online community Conversation Globo, that generate insights for the network on television. The interview is scheduled for the event last day, Friday, April 7, at 9:50 AM (local time).
Adriana Rocha is also a Board member of ESOMAR Latin America 2017:
“For over 10 years I been participating in Congresses and Conferences of Esomar all over the world. It was an honor for me to accept the invitation to become a comite member of the Esomar Latin America 2017 Event and to lead the section about the industry innovation and future.”-Adriana Rocha, CEO & Co-founder eCGlobal
The event will be streamed online, but you can also follow news from eCGlobal at the event and presentation in our social networks.