brands

12 de March de 2019

Social networks, collaborative economy, co-creation and market research. How HBO shortens distance with its consumers.

It’s no surprise that Internet users, from any level, use this tool to share experiences, tastes, styles and desires of consumption. In that same environment, they […]
7 de March de 2019

Agility is a strategic component for Brands in a scenario of rapid changes

In an interview with Meio & Mensagem, Ariel Grunkraut, director of sales and marketing for Burger King, affirms that brands need more agility to stay current […]