consumer experiences

22 de July de 2019

The new media landscape and the evolution of the Coca-Cola consumer buying journey

The consumer decision journey is full of micro-moments with brands. The study by eCGlobal Research Solutions aims to help Coca-Cola’s marketing team measure cross-platform media campaigns, […]
24 de April de 2019

Consumers of eCGlobal.com create, in a collaborative way, the concept of conscious consumption

The month of March was marked by a very important date for the market research segment, consumer day. In a period that we talk about and […]