consumption

9 de May de 2019

Alldience: innovation in audience measurement and media consumption across multiplatforms.

Audience measurement has been overdue for change for some time. New video content distribution platforms and increasing fragmentation, on FTA (free-to-air) TV, pay-TV, OTT, VOD, YouTube, […]
12 de March de 2019

Social networks, collaborative economy, co-creation and market research. How HBO shortens distance with its consumers.

It’s no surprise that Internet users, from any level, use this tool to share experiences, tastes, styles and desires of consumption. In that same environment, they […]