innovation

9 de May de 2019

Alldience: innovation in audience measurement and media consumption across multiplatforms.

Audience measurement has been overdue for change for some time. New video content distribution platforms and increasing fragmentation, on FTA (free-to-air) TV, pay-TV, OTT, VOD, YouTube, […]
3 de May de 2019

IIEX-NA: the SXSW of Market Research?

By Adriana Rocha** Since its first edition in 2013, in Sao Paulo, Brazil, with around 250 participants, to its latest edition last week in Austin, Texas, […]
11 de February de 2019

In 2019, Market Research will have to deliver as successful Startups: faster, cheaper, and way better.

By Adriana Rocha Big brands know competition from emerging brands and agile startups is brutal and that these entrants do not do things “the way they’ve […]