The consumer decision journey is full of micro-moments with brands. The study by eCGlobal Research Solutions aims to help Coca-Cola’s marketing team measure cross-platform media campaigns, […]
By Adriana Rocha** Since its first edition in 2013, in Sao Paulo, Brazil, with around 250 participants, to its latest edition last week in Austin, Texas, […]
The presentation will happen at TMRE In Focus Conference, on May 09th in Chicago, and will address how Itaú Bank combines agile digital market research and […]
eCGlobal introduces their new product, Alldience, at ESOMAR Latin America 2018 Congress, that will be happening from April 15th to 17th in Buenos Aires, Argentina. Catarina Rocha, Operations Director at […]
eCGlobal and HBO present at ESOMAR Congress 2017 their knowledge from the online community HBO MAX VIP and share with you how to transform your market […]
Adriana Rocha and STARTUP FIU discuss about how predictive analytics can antecipate consumer behavior in the near future to make better decisions. Big data does a […]
Adriana Rocha, CEO and Co-Founder of eCGlobal, and Ana Frias, viewer care supervisor of TV Globo, have shared in an exclusive interview for ESOMAR Latin America […]