Market Research Industry

15 de March de 2019

World Consumer Rights Day is a day to reflect on all these changes (or not).

By Thaiane Machado * March 15 turned one more day to the retail industry? It seems so. There has been about a week since main brands […]
12 de March de 2019

Social networks, collaborative economy, co-creation and market research. How HBO shortens distance with its consumers.

It’s no surprise that Internet users, from any level, use this tool to share experiences, tastes, styles and desires of consumption. In that same environment, they […]
8 de March de 2019

Women’s Day: Latin American women from the eCGlobal.com network share their opinions about what it is to be a woman in their countries.

Today, March 8th, is the International Women’s Day. This date, which for a long time was seen as a day of celebration, delivery of roses and […]
7 de March de 2019

Agility is a strategic component for Brands in a scenario of rapid changes

In an interview with Meio & Mensagem, Ariel Grunkraut, director of sales and marketing for Burger King, affirms that brands need more agility to stay current […]
11 de February de 2019

In 2019, Market Research will have to deliver as successful Startups: faster, cheaper, and way better.

By Adriana Rocha Big brands know competition from emerging brands and agile startups is brutal and that these entrants do not do things “the way they’ve […]
30 de April de 2018

eCGlobal and Itaú present how innovative Market Research technologies are shaping the future of banking services

The presentation will happen at TMRE In Focus Conference, on May 09th in Chicago, and will address how Itaú Bank combines agile digital market research and […]
12 de April de 2018

eCGlobal introduces the future of TV audience measurement in Latin America at ESOMAR LATAM 2018

eCGlobal introduces their new product, Alldience, at ESOMAR Latin America 2018 Congress, that will be happening from April 15th to 17th in Buenos Aires, Argentina. Catarina Rocha, Operations Director at […]
17 de July de 2017

[eCGlobal and STARTUP FIU] Shop Talk: The Power to Predict Who Will Click

Adriana Rocha and STARTUP FIU discuss about how predictive analytics can antecipate consumer behavior in the near future to make better decisions. Big data does a […]