22 de July de 2019

The new media landscape and the evolution of the Coca-Cola consumer buying journey

The consumer decision journey is full of micro-moments with brands. The study by eCGlobal Research Solutions aims to help Coca-Cola’s marketing team measure cross-platform media campaigns, […]
12 de February de 2019

Adriana Rocha talks about what the market can expect from eCGlobal for the year in 2019

The digital transformation is a reality.The speed of information, the consumer increasingly connected and provided with information are factors that mark the need for change in […]