Catarina Rocha, Operations Director at eCGlobal, presents at ESOMAR Latin America 2018 Congress, Alldience, a new eCGlobal product created in partnership with Immetrica, a specialist in measuring real-time and time-shifted TV Ratings (On-demand, DVR e OTT).
Alldience arrives to revolutionize Audience Measurement and the impact created by multiplatform media campaigns, using automated content recognition and smart surveys.
What? Introducing Alldience, an Innovative Multi-platform Audience Measurement Platform for Engagement with Brands through TV Content.
Where? ESOMAR Latin America 2018 Congress, Buenos Aires – AR
When? April 17th at 04:20 pm (Brasília timezone)
Speaker: Catarina Rocha, Operations Director at eCGlobal
In case you can’t attend in person the event, don’t worry: you can watch in real time through ESOMAR LIVE that will transmit the entire event online.
Register now (free) https://www.esomar.org/events/2018/latin-america-2018/latin-america-2018-tv