ESOMAR Congress is the biggest event in the industry and this edition becomes more special because of their 70th anniversary. Discussions about innovations that are disrupting our industry, trendings and everything else that drives forward-thinking are expected.
Laura Berga, Strategy Analysis & Programming Director at HBO Latin America, and Adriana Rocha, CEO & Co-founder eCGlobal Solutions, explains how HBO Research team has transformed a Traditional Online Panel into a Collaborative Online Community, covering the development process, strategies to engage community members (communication, rewards, and feedback) and key elements to consider when starting an online community.
With examples from HBO’s online community, HBO MAX VIP, the presentation will highlight best practices and how they have achieved outstanding results. The presentation wraps up by discussing the main learnings, and giving tips and advises for Panel and MRX Community builders.
Our Online Communities have been designed to get more, better and faster insights from the customers. And how do we do it? It´s simple, we just do the basics: we think about the user as a person. We think about how to build the best user experience for our members and what motivate them to participate and share their opinions.
A platform that combines advanced research tools and social media elements, it converges into a social network for market research and marketing goals.
Get our free ebook about Social Networks for Market Research, that is an overview of our presentation with HBO and everything you need to know:
eCGlobal has customized its crowdsourcing platform to help ESOMAR on defining the 2017 Congress programming: through the site, participants were able to send its topics for the voting and the most voted is now participating of the event’s grid.
All the voting happened through the site, where participants were able to follow the defense of each topic and evaluate or comment about it. The voting was done through social media, making the registering and vote identification process easier and more sociable. We had a total of 30 topics signed up, 4108 views and 428 votes.