The reading experience, in addition to learning, provides an exercise for creativity. We seek to discover the relationship of consumers with books by conducting a survey with eCGlobal.com.

Most people have stated that they enjoy reading, an average of 2 to 5 books per year. The most widely read genre is fiction (novels, short stories), with 59% of the response. Only 36% visit libraries. Most prefer to buy the book from major bookstores. There is a preference of (49%) for the printed book. However, 40% of people have good acceptance also for the digital format.

Regarding prices, 55% think they are affordable. The books are purchased at local bookstores (40%), followed by major stores (32%). One point to note is that only 13% buys over the internet, demonstrating a more traditional behavior for this segment.

We go deeper into digital content adherence and 27% own Kindle, a digital reader. The most read audio books are from the Google Playstore. That is, the Latin public still demonstrates restrictions on the option of using e-commerce to purchase books and consume digital content.

Given this scenario, we understand that brands can use more the point of sale, as a stimulus channel for the online store. Another interesting point is to provide a differentiated experience to promote the loyalty of this audience.

Sample: 505 respondents, 56.83% men, ages 35 to 44 years, with major participants from Argentina.