coca-cola

4 de November de 2019

Net Love Score: The indicator that measures the love between consumer and brands.

Consumer behavior and all the transformations proposed by its influences govern the market. The study, which elects Brazil’s Most Loved Brands, is conducted to identify the […]
22 de July de 2019

The new media landscape and the evolution of the Coca-Cola consumer buying journey

The consumer decision journey is full of micro-moments with brands. The study by eCGlobal Research Solutions aims to help Coca-Cola’s marketing team measure cross-platform media campaigns, […]