consumer

4 de November de 2019

The Latin American consumer behavior during summer vacation

Warm weather and the opportunity to enjoy the beaches most of the year. This is the Latin America residents scenario. To better understand the region’s consumption […]
4 de November de 2019

Net Love Score: The indicator that measures the love between consumer and brands.

Consumer behavior and all the transformations proposed by its influences govern the market. The study, which elects Brazil’s Most Loved Brands, is conducted to identify the […]
30 de September de 2019

eCGlobal conducts study to elect the most loved brands in Brazil in 2019

What factors determine the relationship between the consumer and a brand? How is this relationship built to the point where it becomes a feeling very high […]