Committed with the satisfaction of our eCGlobal.com consumers, we developed a perception survey to find out what their vision and expectations are about the evolution of […]
Audience measurement has been overdue for change for some time. New video content distribution platforms and increasing fragmentation, on FTA (free-to-air) TV, pay-TV, OTT, VOD, YouTube, […]
By Adriana Rocha** Since its first edition in 2013, in Sao Paulo, Brazil, with around 250 participants, to its latest edition last week in Austin, Texas, […]
By Adriana Rocha Big brands know competition from emerging brands and agile startups is brutal and that these entrants do not do things “the way they’ve […]