market research

4 de November de 2019

Net Love Score: The indicator that measures the love between consumer and brands.

Consumer behavior and all the transformations proposed by its influences govern the market. The study, which elects Brazil’s Most Loved Brands, is conducted to identify the […]
30 de September de 2019

eCGlobal conducts study to elect the most loved brands in Brazil in 2019

What factors determine the relationship between the consumer and a brand? How is this relationship built to the point where it becomes a feeling very high […]
7 de May de 2019

Agile research methods to create future banking services at Itaú Digital Labs

Itaú Unibanco is Brazil’s largest private bank with over 90 years of history and 57 million clients. Present in 19 countries, it has more than 5,000 branches, […]
3 de May de 2019

IIEX-NA: the SXSW of Market Research?

By Adriana Rocha** Since its first edition in 2013, in Sao Paulo, Brazil, with around 250 participants, to its latest edition last week in Austin, Texas, […]
2 de May de 2019

International Research and Insights Day: How do data make the difference for the consumer?

Today is International Research and Insights Day and we highlight how information makes a difference in our lives. Because diversity, behavior, culture and belief make people […]
12 de April de 2019

The 5 principles of Agile Marketing methodology

Agile Marketing aims to make marketing departments more effective, using product development principles and services in sprint models, quickly and efficiently. The methodology enables marketers to […]
12 de April de 2019

What are the technology impacts on the so-called “Golden Age of Market Research Technologies”?

by Adriana Rocha ** I’ve been a hybrid technologist, marketer, and market researcher since the early days of the Web, and for the past 13 years […]
7 de March de 2019

Agility is a strategic component for Brands in a scenario of rapid changes

In an interview with Meio & Mensagem, Ariel Grunkraut, director of sales and marketing for Burger King, affirms that brands need more agility to stay current […]