Warm weather and the opportunity to enjoy the beaches most of the year. This is the Latin America residents scenario. To better understand the region’s consumption habits, we conducted a survey on eCGlobal.com about summer activities when holidays take place and there is an increase in visitors from around the world.
100% of people like to go to the beach. We asked about the most used products by respondents, being primordial for most: towel, suntan and sunscreen, swimsuit, sandals, and accessories such as sunglasses, hat and music.
Regarding skin protection, the most prominent sunscreen brands are Nivea (36%), followed by Hawaiian Tropic (21%). The choice of these products is defined by two factors: quality (39%) and protection (31%).
About the places to buy swimsuit, sandals and accessories, the favorite ones are department stores (33%) and supermarkets (20%). We asked about food and (81%) bring snacks to the beach, of various types, such as home-made food (36%) and chips (31%). Consumers also bring beverages such as soft drinks (38%), beer (29%) and water (22%).
Beach chairs can be purchased differently: at supermarkets (28%), department stores 23% or rented at the beach (23%). What will influence the purchase decision is price (37%) and ease of payment (24%).
Most respondents (56%) like to take toys to the beach. Among the most common toys are ball (74%), floats (63%) and buckets with spades (46%). That is, they enjoy everything from team sports such as volleyball to building sandcastles. There are those who practice water sports (49%). using jetski (45%) or diving equipment (27%).
Considering that consumers choose department stores and supermarkets to buy beachwear, cosmetics, accessories, food and drinks, brands can take advantage of seasonality with promotions. Another opportunity: for instructors to offer more attractive packages for those interested in sea adventures.
Sample: 367 respondents, 56.68% men, aged 35 to 44 years, with most participants in Colombia.