Today, March 8th, is the International Women’s Day. This date, which for a long time was seen as a day of celebration, delivery of roses and congratulations to women, became a day of fight for rights and gender equality. Today, this day has been seen in almost every country as a day of mobilization and discussion on the status of women and alerts of forms of protection, especially where high levels of violence are still suffered. The Pan American Health Organization in collaboration with the US Centers for Disease Control (CDC) points out that sexual violence against women by intimate partners is widespread across Latin America and in the Caribbean countries, where data was collected. In seven of the countries, more than one in four women reported violence (Paho). For women in LATAM countries, when we ask “What scares you the most about being a woman in your country?” and it is not surprising that the most spoken words were violence, machismo, feminicide and insecurity. On the other hand, when asked about “What is best in being a woman?”, they highlight the possibility of being a mother and value the feminine sensibility. Despite the hard and difficult reality that women are still exposed to, empowerment is becoming stronger, demonstrating that they believe in themselves, in their potential and that they can build a better future. And there are no limits to them. Therefore, we have a tip for brands and companies that wish to work with the female audience: monitoring the evolution of women, facing their repositioning in society, is essential for dialogue. May the Woman’s Day be every day! ____ Note: Dear reader, this text was written by two women. So do not take it personal, even though they are sincere.